One cold November evening a few weeks back, surf brand Finisterre opened the doors to their latest store on Exeter High Street, welcoming in wholesome folk from all around the south west. The Exetera team were lucky enough to be invited to join in the celebrations of all things surf, style and sea – with some bloody good rum and mouth-watering mackerel toast thrown into the mix.
Walking into the store from the chilly air outside, we were warmed by the smiling faces and cosy atmosphere of the store. With tasty snacks by the friendly folk at Cornwall-based Canteen, beers on Harbour Brewing Company, The Rum & Crab Shack bringing their very own ‘Dead Man’s Fingers’ spiced rum and DJ CJ Mirra on the decks, it was set to be a good night. The rustic wood-panelled walls lined with wetsuits, waterproofs and photographs made us feel like we’d just stepped into a friend’s surf hut, filled with memories of spontaneous strike missions, early morning coffee-fuelled surfs and fire-lit evenings on the sand with a cold one in hand.
Founded on a passionate pursuit of cold water surf, Finisterre endeavours to create “quality and technical products with a strong sense of identity and style”, all in the name of hardy British surfers. As we admired the super-soft tees, warm wool jackets and cosy knits (and a quiver that would give anyone serious board-envy), it wasn’t hard to notice the technical ingenuity that goes into these products. Some are even made of recycled materials, and all are made with functionality and sustainability in mind, which lies at the heart of the brand’s innovation. To push their passion for sustainability even further, the brand is working with Exeter University and a full-time Wetsuit Recycler “to develop a fully recycled and recyclable wetsuit”.
But looking around the store this evening, it’s clear to see that it’s the people that give this store and brand its contagious energy and passion for life outdoors. To keep this sense of connection alive, Finisterre hold regular events to get to know the people who make up their local community, including talknights from inspiring surfers, photographers, environmentalists and musicians. Keep an eye on the Finisterre Facebook page for any upcoming events.
At No. 57 High Street, you’ll find everything you could need to tackle the bracing winds and cold waters of the coming winter – from top quality wetsuits and waterproofs to daily surf reports for St Agnes, Thurso, Bantham and beyond – it’s no doubt that Finisterre will be every surfer’s first port of call here in Exeter.
57 High Street, Exeter
Wheal Kitty Workshops
St Agnes, Cornwall
Harbour Brewing Company
Rum & Crab Shack
14 Catherine Street